Software for Retail & Commerce
Stores and distributors across LATAM sell more and more through digital channels, but the catalog, inventory and customer conversation often live in tools that never talk to each other. We help unify those channels without forcing a same-day, all-at-once migration.
Common operational problems
Signals we recognize in IT and operations teams in retail & commerce.
Outdated catalog across physical store, web and social channels
A product's price or availability changes in the physical store, but someone has to remember to update it in the WhatsApp catalog, the website and social media too.
WhatsApp orders managed by hand
Every WhatsApp order means someone has to read it, type it into the sales system and manually confirm availability — which caps how many orders the team can handle per hour.
Inventory that is not synced across sales channels
Selling the same product across a physical store, WhatsApp and a marketplace without centralized inventory ends up in double-sold items or customers waiting on stock that no longer exists.
Scattered customer follow-up, with no real CRM
Each customer's purchase history and conversations end up split between the salesperson's phone, loose notes and the team's memory — with no record that survives a resignation.
Our product for this sector
Nextsoft's own product, currently in a pilot program with the first companies.
Related resources
Related terms
In Colombia, managing your customers' contact data and purchase history (CRM, WhatsApp) falls under Law 1581 on personal data protection — something to validate with your legal team when designing the flow, not something software resolves on its own.
Frequently asked questions
Common questions from retail & commerce teams before starting a project.
Can we integrate the catalog with WhatsApp without losing the personal touch?
Yes. Automation is designed to handle the repetitive part — showing the catalog, confirming availability, taking the order — and leave to your team what actually needs a person: negotiating, answering specific questions, or closing a large sale.
Can the WhatsApp bot take payments, or does it only capture orders?
It can be integrated with payment gateways so the order and the payment happen in the same chat, depending on your business flow. Which integration makes sense for you is defined during the initial assessment.
Do we need to switch point-of-sale systems to make this work?
Not always. In many cases we build an integration with your current point-of-sale system instead of replacing it. Replacing it is only considered if the current system genuinely cannot be integrated.
What does the first contact look like, and how long does it take?
We respond within 24 hours and send a proposal with scope and estimate in 48–72 hours. If we move forward, work is organized in 2-week sprints so you see concrete progress from the start.
Let's talk about your retail & commerce operation
We respond within 24 hours and send a proposal in 48–72 hours. No commitment required.